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21-3-2013 - NEW ZETOR MAJOR ARRIVES


First versions of the new Zetor Major have now arrived in Ireland and can be seen in a number of dealer outlets across the country.
 
Viewed as a simple, smart, value for money machine, the Major is aimed at owners of smaller, family-sized farms and those in the market for a second run-around tractor that will be less costly on the pocket and less technically challenging to operate and maintain.
 
Powered by Zetor’s own tried and trusted four-valve engine, the Major is seen as an important and timely addition to the Zetor range whose appeal in recent years has been significantly enhanced by the success of the more-powerful, more-sophisticated Proxima, Forterra and Forterra HSX units.
 
Free of complex electronics and expensive high-tech gadgetry, the Major is a down-to-earth all-rounder that should appeal to farmers whose requirements are for a tractor that is free of complications, easy to operate and that stands out in terms of price and performance.
 
Competitive Price/Specifications
Set to compete in a market segment that currently accounts for close on 15% of tractor sales, the new 80hp, four-wheel drive Major comes at an introductory price from EUR31,000, inclusive of VAT .
 
In terms of specifications, it has a fully-synchronised, four-stage, 12 + 12 gearbox with a three-stage reduction and reversing capability.
 
Mechanically regulated hydraulics stand out in terms of lifting strength, high lifting force and smooth operation with a lock function that works when transporting attachments.
 
Fitted with bi-sectional or single sectional switchgear, its standard offering includes a Dromone hitch and inclusive two-years warranty cover – with an option to buy extended warranty for an additional two years.
 
A spacious and comfortable cabin comes with a roof window as standard. Ergonomically designed controls ensure ease of operation. According to customer needs, it can be retrofitted for air conditioning, radio and roof light installation.
 

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Rekindling Memories
For many, the introduction of the new Major will rekindle memories of the first Major model introduced by Zetor in 1960.
 
Renowned for its robust performance, those early models were powered by three and four-valve engines in the 59-84 horsepower range and came in two and four-wheel drive versions, with and without a safety cabin. Modified in 1992, it was later rebranded in 1997 under the name Super and was sold in that guise until production ended in 2006.
 
Fuelling Sales Increase
Welcomed by dealers, the new Major is expected to fuel an anticipated increase in Zetor sales in 2013. In this, it will be helped with the arrival later in the year of a 2-wheel drive version powered by the same 80hp engine.
 
Other factors that will underpin this objective, according to Zetor Sales Ireland managing director, Michael McHale, will be design changes and other improvements planned across the wider Zetor model range as represented by the Forterra and Proxima.
 
Specific to the Irish market also is a determination on the part of Zetor to protect Ireland’s position as one of their top-10 markets worldwide – a goal they plan to achieve through an even more competitive approach to pricing with reductions expected in some cases.
 
Network Realignment
Plans to achieve growth here are also reflected in a realignment of the Zetor dealer organisation which is currently taking effect with new dealer appointments being made in a number of locations, including some in which Zetor was not previously represented.

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